Updated
Real Estate Investing in Portage County, WI
Portage County, WI real estate market data — demographics, home values, and investor context.
70,375
Population
$73,284
Median Income
$230,400
Median Home Value
69%
Owner-Occupied
Portage County, WI Demographics
US Census ACS 5-year estimates. Demographic context drives rent, home value, and absentee-ownership patterns — here's what the numbers say about Portage County, WI.
| Population | 70,375 |
|---|---|
| Median age | 38.1 |
| Median household income | $73,284 |
| Median home value | $230,400 |
| Median gross rent | $903 |
|---|---|
| Rent burden | 26.1% |
| Owner-occupied units | 20,543 |
| Renter-occupied units | 9,093 |
Why Investors Target Portage County, WI
Portage County, WI is home to 70,375 residents with a median age of 38.1 years. Households earn a median income of $73,284, against a median home value of $230,400 and a median gross rent of $903. Roughly 69% of occupied homes are owner-occupied, with the remainder rented — a key signal for absentee-owner and rental investors. Renters here spend a median of 26.1% of household income on gross rent.
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