Updated
Real Estate Investing in Rock County, WI
Rock County, WI real estate market data — demographics, home values, and investor context.
163,944
Population
$74,390
Median Income
$215,900
Median Home Value
71%
Owner-Occupied
Rock County, WI Demographics
US Census ACS 5-year estimates. Demographic context drives rent, home value, and absentee-ownership patterns — here's what the numbers say about Rock County, WI.
| Population | 163,944 |
|---|---|
| Median age | 40.1 |
| Median household income | $74,390 |
| Median home value | $215,900 |
| Median gross rent | $1,019 |
|---|---|
| Rent burden | 26.7% |
| Owner-occupied units | 47,086 |
| Renter-occupied units | 19,566 |
Why Investors Target Rock County, WI
Rock County, WI is home to 163,944 residents with a median age of 40.1 years. Households earn a median income of $74,390, against a median home value of $215,900 and a median gross rent of $1,019. Roughly 71% of occupied homes are owner-occupied, with the remainder rented — a key signal for absentee-owner and rental investors. Renters here spend a median of 26.7% of household income on gross rent.
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