Updated
Real Estate Investing in Greenville County, SC
Greenville County, SC real estate market data — demographics, home values, and investor context.
537,575
Population
$74,624
Median Income
$273,900
Median Home Value
69%
Owner-Occupied
Greenville County, SC Demographics
US Census ACS 5-year estimates. Demographic context drives rent, home value, and absentee-ownership patterns — here's what the numbers say about Greenville County, SC.
| Population | 537,575 |
|---|---|
| Median age | 38.5 |
| Median household income | $74,624 |
| Median home value | $273,900 |
| Median gross rent | $1,198 |
|---|---|
| Rent burden | 30.3% |
| Owner-occupied units | 148,365 |
| Renter-occupied units | 67,409 |
Why Investors Target Greenville County, SC
Greenville County, SC is home to 537,575 residents with a median age of 38.5 years. Households earn a median income of $74,624, against a median home value of $273,900 and a median gross rent of $1,198. Roughly 69% of occupied homes are owner-occupied, with the remainder rented — a key signal for absentee-owner and rental investors. Renters here spend a median of 30.3% of household income on gross rent.
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