Updated
Real Estate Investing in Douglas County, WI
Douglas County, WI real estate market data — demographics, home values, and investor context.
44,197
Population
$72,579
Median Income
$190,400
Median Home Value
72%
Owner-Occupied
Douglas County, WI Demographics
US Census ACS 5-year estimates. Demographic context drives rent, home value, and absentee-ownership patterns — here's what the numbers say about Douglas County, WI.
| Population | 44,197 |
|---|---|
| Median age | 42.8 |
| Median household income | $72,579 |
| Median home value | $190,400 |
| Median gross rent | $903 |
|---|---|
| Rent burden | 27.3% |
| Owner-occupied units | 13,669 |
| Renter-occupied units | 5,278 |
Why Investors Target Douglas County, WI
Douglas County, WI is home to 44,197 residents with a median age of 42.8 years. Households earn a median income of $72,579, against a median home value of $190,400 and a median gross rent of $903. Roughly 72% of occupied homes are owner-occupied, with the remainder rented — a key signal for absentee-owner and rental investors. Renters here spend a median of 27.3% of household income on gross rent.
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