Updated
Real Estate Investing in Florence County, WI
Florence County, WI real estate market data — demographics, home values, and investor context.
4,617
Population
$62,786
Median Income
$170,000
Median Home Value
90%
Owner-Occupied
Florence County, WI Demographics
US Census ACS 5-year estimates. Demographic context drives rent, home value, and absentee-ownership patterns — here's what the numbers say about Florence County, WI.
| Population | 4,617 |
|---|---|
| Median age | 54.8 |
| Median household income | $62,786 |
| Median home value | $170,000 |
| Median gross rent | $871 |
|---|---|
| Rent burden | 22.5% |
| Owner-occupied units | 1,898 |
| Renter-occupied units | 212 |
Why Investors Target Florence County, WI
Florence County, WI is home to 4,617 residents with a median age of 54.8 years. Households earn a median income of $62,786, against a median home value of $170,000 and a median gross rent of $871. Roughly 90% of occupied homes are owner-occupied, with the remainder rented — a key signal for absentee-owner and rental investors. Renters here spend a median of 22.5% of household income on gross rent.
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