Updated
Real Estate Investing in Wilson County, NC
Wilson County, NC real estate market data — demographics, home values, and investor context.
78,648
Population
$51,381
Median Income
$171,800
Median Home Value
59%
Owner-Occupied
Wilson County, NC Demographics
US Census ACS 5-year estimates. Demographic context drives rent, home value, and absentee-ownership patterns — here's what the numbers say about Wilson County, NC.
| Population | 78,648 |
|---|---|
| Median age | 40.7 |
| Median household income | $51,381 |
| Median home value | $171,800 |
| Median gross rent | $915 |
|---|---|
| Rent burden | 28.7% |
| Owner-occupied units | 19,417 |
| Renter-occupied units | 13,443 |
Why Investors Target Wilson County, NC
Wilson County, NC is home to 78,648 residents with a median age of 40.7 years. Households earn a median income of $51,381, against a median home value of $171,800 and a median gross rent of $915. Roughly 59% of occupied homes are owner-occupied, with the remainder rented — a key signal for absentee-owner and rental investors. Renters here spend a median of 28.7% of household income on gross rent.
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