Updated
Real Estate Investing in Rowan County, NC
Rowan County, NC real estate market data — demographics, home values, and investor context.
148,487
Population
$63,196
Median Income
$216,100
Median Home Value
71%
Owner-Occupied
Rowan County, NC Demographics
US Census ACS 5-year estimates. Demographic context drives rent, home value, and absentee-ownership patterns — here's what the numbers say about Rowan County, NC.
| Population | 148,487 |
|---|---|
| Median age | 40.5 |
| Median household income | $63,196 |
| Median home value | $216,100 |
| Median gross rent | $990 |
|---|---|
| Rent burden | 28.3% |
| Owner-occupied units | 41,152 |
| Renter-occupied units | 16,610 |
Why Investors Target Rowan County, NC
Rowan County, NC is home to 148,487 residents with a median age of 40.5 years. Households earn a median income of $63,196, against a median home value of $216,100 and a median gross rent of $990. Roughly 71% of occupied homes are owner-occupied, with the remainder rented — a key signal for absentee-owner and rental investors. Renters here spend a median of 28.3% of household income on gross rent.
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